Northern Vision, the company behind the Liverpool International Tennis Tournament celebrates its 10th anniversary this year and will be announcing more details about its highly acclaimed event at a special media conference on Tuesday March 22, 2011.
The company founded by Anders Borg, officially launched general admission tickets last month, reporting strong sales from both the corporate market and general public.
Mr. Borg said: “Tuesday’s event marks the beginning of what is an outstanding three months for sport. Following on from the world attention placed upon the Grand National next month, our Calderstones Park tournament in June will create even more positive international headlines for Liverpool.
He added: “We’re very proud to say that the Tournament has become one of the highlights of the city’s sporting calendar and is the perfect build up for Wimbledon.”
Media conference photo opportunity:
Former UK tennis star Barry Cowan, ex-professional footballers from Liverpool FC and Everton FC plus Northern Vision representatives will be at the Hilton Hotel, 10.30am to officially launch the Tournament led by Liverpool Council leader Joe Anderson.
The tournament that began in Liverpool in 2002 has since become the catalyst for four further events that now take place each summer in Manchester, Nottingham, Oslo and Marbella respectively.
Mr Borg continued: “We’ve expanded from humble beginnings in Liverpool into quickly becoming a pan-European wide event that is already a highlight in each city’s corporate calendar.
This has been largely been due to the success of the Liverpool tournament because others have looked on enviously at what the city has created and wanted their own.”
He added: “Liverpool City Council over the years has also given us tremendous support enabling the tournament here to reach out to more than 60,000 children since we began. Without them, we would never have been able to expand and achieve the profile we now enjoy.”
Leader of Liverpool City Council, Councillor Joe Anderson said: “The Tennis Tournament is one of the highlights of the city’s sporting calendar.
Audience numbers have grown dramatically over the years and we receive fantastic feedback from the players who love coming to Liverpool because of the warm welcome they receive and the opportunity they have to play in the beautiful surroundings of Calderstones Park.
“Not only does it inspire people to pick up a racket and get fit, it also brings in more then half a million pounds to our local economy with visitors spending money in the city’s hotels, restaurants, bars and shops.
“I’m sure when the line-up is announced, this year will be even more popular and will be a must-see event for residents and visitors alike.”
Further information is available from Joel Jelen, Ubiquity pr, 0151 703 0917/ 07710 436 125.