The Tradition-ICAP Liverpool International Tennis Tournament, can today reveal that The Prince’s Trust will be its new headline charity. Northern Vision, the sports and event management company behind the event, has secured a partnership with The Prince’s Trust, which will see revenue generated for the charity through a series of initiatives leading up to and throughout the tournament.
Some of these include a pro-am game with an ATP (Association of Tennis Professionals) world ranked player, which will be auctioned off to the highest bidder as well as gift aid envelopes on tables within the hospitality area.
The Prince’s Trust strives to help young people by giving practical and financial support to those who need it most. It provides development through training, skill building and personal guidance to enable young people to move into work, education or training. Anders Borg, managing director at Northern Vision, said: “The Prince’s Trust is such a fantastic charity and we are so pleased that it is going to be the official charity of the tournament next year. It has a similar ethos in helping and developing young people and we wanted to support the charity and raise as many funds as possible to ensure its excellent work can continue to benefit the young people of Merseyside and beyond.”
Ian Smith, fundraising executive for The Prince’s Trust, added: “We are delighted to be the official charity for next year’s Liverpool International Tennis Tournament. The tournament has established itself as one of the highlights of the sporting calendar in the north-west and we are so pleased to be affiliated with such a prestigious high profile event.
“We hope that our close involvement with the tournament will not only raise awareness of the fantastic work that The Prince’s Trust conducts across the north–west but also generate new channels of support. “