Tennis tournament organisers’ discounted tickets gesture to city in 10th year
Northern Vision, the company behind the Liverpool International Tennis Tournament celebrated its 10th anniversary today.
The company founded by Anders Borg, is officially launching general admission tickets and revealed it is offering a limited period 10% discount as a gesture to the city in its 10th year.
The tournament that began in Liverpool in 2002 has since become the catalyst for four further events that now take place each summer in Manchester, Nottingham, Oslo and Marbella respectively.
Anders Borg, managing director of Northern Vision said: “We’ve expanded from humble beginnings in Liverpool into quickly becoming a pan-European wide event that is already a highlight in each city’s corporate calendar. We are proud of now being branded the biggest tennis exhibition in Europe.
“This has been largely been due to the success of the Liverpool tournament because others have looked on enviously at what the city has created and wanted their own.”
He added: “Liverpool City Council over the years has also given us tremendous support enabling the tournament here to reach out to more than 60,000 children since we began. Without them, we would never have been able to expand and achieve the profile we now enjoy.”
The Liverpool event over the years has attracted such stars as John McEnroe, Bjorn Borg, Novan Djokovic, Caroline Wozniacki and Martina Navratilova.
Liverpool city council’s cabinet member for culture and tourism Councillor Wendy Simon, said: “Liverpool’s International Tennis Tournament has grown in popularity over the years and people flock to see their tennis idols play in the beautiful surroundings of Calderstones Park.
“It has become one of the highlights of the city’s sporting calendar and is the perfect build up for Wimbledon.”